<param name="FlashVars"Note the comment tag; that's actually telling Apache to process the information server side using SSI. In this case, I've defined a variable earlier in code:
value="paramXMLPath=param.xml?rv=<!--#echo var="rand" -->">
This is using the built-in timefmt configuration option, which allows you to define how the date and time will be displayed. I'm telling Apache to display the date and time as year, day of year, day of month, hour, minute, and second, all concatenated together. This provides a unique number each time the page is loaded and can be used as a querystring value. This page provides a great list of configuration options and what the % formatting values are.